Edouard Reinach

I%27ve been advising executives and leadership teams on growth marketing, innovation management and strategic planning through disruptive approaches to all of these. I%27ve worked for companies like Rolex, Meta, Microsoft, CBC, Novartis, Keurig and many more with outstanding success.

My methodology can be synthesized through two core tenets I find myself repeating quite often:

%22Change management was invented to push innovations that aren%27t solving the right problem. Nobody ever needed change management to get people to use iPhones%22

%22Don%27t build plans. Build recipes that increases in sophistication as teams master them%22

I%27m very knowledgable about technology as I%27m leading an AI-native business myself and have been coding since I%27m 13.

Only work with me if you feel like conventional consulting and/or advices might be wasted on hou.