Dorien van Mansum

I, Dorien van Mansum, founded Go States LLC in 2023 after moving from Europe to the U.S. With 15 years of experience in marketing, I’ve always been fascinated by trends, supermarkets, and brands. Since arriving, I’ve seen firsthand how different the U.S. supermarket landscape is: varied retail chains, different consumer behaviors, complex regulations, regional differences, and multiple business partners. The U.S. isn’t one single market; it’s many.

Over the past two years, I’ve helped European brands establish themselves in the U.S. market. From working directly with brands to creating structured strategies, I now support businesses in three key ways:

✅ Marketing & Sales Support: Hands-on support with market entry, retailer outreach, and strategy execution, with my feet on the ground in the U.S.
✅ 1-Day Strategy Sprints: Intensive sessions to help entrepreneurs develop a clear roadmap for the next quarter, year, and five years.
✅ Online Training: A step-by-step guide to understanding the U.S. supermarket landscape and what’s needed to successfully enter the market. I aim to structure and simplify all the pre-work required for market entry, so European brands can start with a clear plan.

This approach is built on my own experience in both European and U.S. markets, insights from working with brands, and conversations with entrepreneurs at trade shows and networking events. Through research, connections, and hands-on work, I make it easier for European businesses to succeed overseas.

Let’s make your U.S. expansion a success. 🚀