Darrell Leonard

I am a Marketing Professional focused on building and executing a business strategy that will drive continual growth and expansion. Strategic and creative leader with 15 years of experience advancing marketing plans for consumer brands through expert alignment of resources, market opportunities, and branding. Proven performer in leading cross-functional teams, driving integrated marketing campaigns, and fostering critical internal and external relationships. Known for driving continuous improvement in ROI while generating maximum revenue growth through integrated, multi-channel advertising and media.

Specialties: Brand management, strategic planning, integrated marketing, agency management, advertising, new product development, consumer promotions, shopper marketing, sponsorship activation, digital marketing, social networking, integrated marketing, direct marketing, branded entertainment, outbound marketing