Cristiano Corsini

I am an international FMCG marketing leader with experience across brand, trade and shopper marketing, category management, innovation, retail media and commercial strategy, working across multiple European and international markets.

I can support companies in translating strategy into sustainable profitable growth: from market prioritisation and go-to-market choices to portfolio development (incl. innovation management and assortment optimization), brand positioning, customer strategy and execution.

My experience is particularly relevant for FMCG/CPG looking to scale internationally, strengthen their commercial and marketing capabilities, enter new markets or improve the connection between brand strategy and sales execution.

I bring a pragmatic, data-driven perspective, combining strategic thinking with hands-on experience of retailers, distributors, P&L dynamics and cross-functional decision-making.