Cinthia Liu

I’m a product and growth leader with 10+ years across Big 3 consulting, PE-backed tech, marketplaces, healthcare, and AI-enabled products. My background spans strategy, product, analytics, monetization, and operational execution — from leading growth turnarounds and retention initiatives to building 0→1 AI products and scaling data-driven decision systems.

What makes me a strong advisor is that I operate at both the strategic and execution layers. I can help founders think through product strategy, growth loops, monetization, personalization, AI adoption, experimentation, and organizational scaling — while also getting hands-on with prioritization, metrics, operating cadence, and execution tradeoffs. I’ve worked in ambiguous, high-growth environments where teams need both clarity and velocity.

I’m especially valuable to:

* AI-native startups translating emerging technology into real user value
* Consumer, marketplace, SaaS, and platform businesses focused on growth and retention
* Companies building personalization, recommendation, pricing, lifecycle, or engagement systems
* Founders navigating product-market fit, growth inflection points, or operational scaling
* Healthcare, wellness, or regulated-tech startups needing both strategic and analytical rigor

Across my career, I’ve led initiatives in growth strategy, retention, marketplace dynamics, monetization, dynamic pricing, personalization, and AI-enabled product experiences. I bring a mix of analytical depth, product intuition, and operator mindset — with experience influencing executives, investors, and cross-functional teams alike.

As an advisor or board member, I aim to be pragmatic, founder-friendly, and impact-oriented: helping companies make better decisions faster while avoiding common scaling and product strategy pitfalls.