Cina Carina Allfors

With more than 20 years of experience in business leadership, consulting, and growth initiatives, I help SMEs accelerate growth and navigate change. Industrial tech, B2B, where complex offerings, long sales cycles, and significant investments are common, is my area of expertise.

Combining strategic thinking with a hands-on approach, I support owners and management teams in turning business ambitions into operational and measurable actions. I focus on commercial development, market positioning, sales effectiveness, and sustainable long-term growth, without the need to build large internal organizations.

I frequently serve as a trusted advisor to business owners, CEOs, and senior executives, providing both strategic guidance and operational support to help organizations achieve their growth objectives and strengthen their market position.

Some achievements:
• Over 15 years of entrepreneurship
• Nordic Marketing Manager at a global industrial tech company for 7 years
• Responsible for < 20 major trade fairs in the Nordic region
• Saved appr 80,000 € on an annual basis by streamlining Nordic exhibitions
• Reduction of 50.000 € in unnecessary marketing costs in one year
• Managing the structure and implementation of a Nordic intranet
• Implementation of customer success stories
• Appointed jury member, European Awards
• Appointed member, Global Branding Group