Christina Santa Maria

With over two decades of experience in Product Development and Innovation, Christina has built a distinguished career across the global beauty landscape. She has held key leadership roles within industry leaders including Estée Lauder, MAC, Unilever Prestige brands, Olaplex, and E.L.F. Beauty, as well as high-growth founder-led brands such as Too Faced and Hourglass. Her breadth of expertise extends across the full beauty spectrum, from skincare to makeup and beyond, spanning both mass and prestige segments internationally.

Throughout her career, Christina has built a reputation for driving innovation, creating high-performing product pipelines, and launching market-winning products that deliver both growth and brand distinction. Known for her strategic vision and collaborative leadership, she is passionate about developing teams, fostering cross-functional partnership, and driving innovation that positions the organization for long-term success.