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About
I am a strategic advisor and board member spanning management consulting and Fortune 50 operating leadership — telecommunications, media & advertising, consumer electronics, and beauty/CPG. I started in management consulting at ZS Associates (pharma) and Publicis Groupe (B2B and B2C), then ran a mobile telecom business from launch to $1B+ in revenue and 5M+ subscribers. I also governed a $150M media/advertising partner portfolio.
Management consultant rigor + operator-tested
I diagnose before I prescribe
I build operating systems, not founder-dependent workarounds
I bring business-case discipline to every big bet
Specialties:
Growth & go-to-market strategy — market entry, channel design, pricing & promotions, launch sequencing
P&L ownership & general management — revenue, margin, and channel economics across a $1B+ portfolio
Portfolio & partnerships — governance frameworks, multi-dimensional evaluation, $150M+ scale
Operating cadence & governance — KPI infrastructure, board/investor reporting, decision architecture
Change management — org design, role clarity, leadership transitions, cross-functional alignment
Industries: Telecommunications, Media & Advertising, Consumer Electronics, Beauty & CPG
Columbia Business School
Management consultant rigor + operator-tested
I diagnose before I prescribe
I build operating systems, not founder-dependent workarounds
I bring business-case discipline to every big bet
Specialties:
Growth & go-to-market strategy — market entry, channel design, pricing & promotions, launch sequencing
P&L ownership & general management — revenue, margin, and channel economics across a $1B+ portfolio
Portfolio & partnerships — governance frameworks, multi-dimensional evaluation, $150M+ scale
Operating cadence & governance — KPI infrastructure, board/investor reporting, decision architecture
Change management — org design, role clarity, leadership transitions, cross-functional alignment
Industries: Telecommunications, Media & Advertising, Consumer Electronics, Beauty & CPG
Columbia Business School
Christina Liao is an advisor and board member based in United States. They speak English. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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