Hello,My background is an interesting mix of FMCG-Management positions, own startup with dm listing & successful exit as well as (strategy) consulting on executive level.
After a successful career at British-American Tobacco I joined Coca-Cola as a category manager, being some months later promoted as a senior channel manager with a team of 3 FTE‘s.
Launching an energy drink in Germany and professional negotiating the Monster Energy distribution deal brought me to the position as a Director Venturing & Emerging Brands.
In 2014 I founded my own plant-based-beverage business and marketed a coconut water to a health and sustainability audience in Europe.
The years 2019-2022 I did /do consulting and interim positions for StartUp’s and SME’s regarding purpose, marketing strategy, innovation and sustainability again.
Christian J. Hoffmann
- Germany
- Food and Beverages
- English, German