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Hello,
My background is an interesting mix of FMCG-Management positions, own startup with dm listing & successful exit as well as (strategy) consulting on executive level.
After a successful career at British-American Tobacco I joined Coca-Cola as a category manager, being some months later promoted as a senior channel manager with a team of 3 FTE‘s.
Launching an energy drink in Germany and professional negotiating the Monster Energy distribution deal brought me to the position as a Director Venturing & Emerging Brands.
In 2014 I founded my own plant-based-beverage business and marketed a coconut water to a health and sustainability audience in Europe.
The years 2019-2022 I did /do consulting and interim positions for StartUp’s and SME’s regarding purpose, marketing strategy, innovation and sustainability again.
Christian J. Hoffmann
My background is an interesting mix of FMCG-Management positions, own startup with dm listing & successful exit as well as (strategy) consulting on executive level.
After a successful career at British-American Tobacco I joined Coca-Cola as a category manager, being some months later promoted as a senior channel manager with a team of 3 FTE‘s.
Launching an energy drink in Germany and professional negotiating the Monster Energy distribution deal brought me to the position as a Director Venturing & Emerging Brands.
In 2014 I founded my own plant-based-beverage business and marketed a coconut water to a health and sustainability audience in Europe.
The years 2019-2022 I did /do consulting and interim positions for StartUp’s and SME’s regarding purpose, marketing strategy, innovation and sustainability again.
Christian J. Hoffmann
Christian Hoffmann is an advisor and board member based in Germany, specialising in Food and Beverages. They speak English and German. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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