Christian Schaffner

I work across product, design and business, with 20+ years of experience helping companies turn ideas into scalable digital products and brands.

As an advisor or board member, I bring hands-on product thinking, innovation management and clear strategic direction. I have formal training in innovation and have spent much of my career working with early ideas and new technologies, turning them into real products and business opportunities.

I also work with branding. Today that means helping companies adapt to a world where generative AI is part of how products are built and experienced. It affects how brands behave, scale and stay consistent, not just how they look.

I tend to be most useful when a company is navigating change. That could be redefining a product, exploring a new direction or integrating AI into the core offering. I bring a strong sense of vision, but always grounded in how things are actually built and used.

I am not a passive board member. I stay involved, challenge assumptions and help teams move forward with clearer direction.

I work best with product-driven companies in early to growth stages, especially in tech-heavy or regulated environments where product, engineering and business decisions are closely connected.