Chris Roberts

Board-level adviser with a rare ability to bridge the gap between enterprise technology, commercial strategy and operational governance. Brings two decades of senior technology leadership from within the heart of Formula 1—one of the world’s most iconic media, sport and entertainment businesses. Advises on how AI, data and platform investments can unlock growth, control risk, and drive long-term enterprise value. Brings a calm, grounded perspective shaped by holding considerable influence in complex, high-performance environments. Recognised for Board contributions in:
 Embedding AI and data ethics into commercial and operational frameworks.
 Aligning cybersecurity and privacy to regulatory and reputational risk.
 Translating customer data into monetisable fan and user engagement.
 Shaping multi-vendor ecosystems to support agility, resilience and ROI.
 Creating structure and focus in environments of pace, pressure and scale.