Cecilia Rauek

I am an experienced professional with deep knowledge of marketing online and latest practices and technologies to boost company growth. I worked for 12 years at Procter & Gamble in various roles related with marketing and sales leading local and global projects and multifunctional teams. During the last 6 years I have been consulting companies in marketing and sales strategy while also managing an entrepreneurial project in the toy industry. I have an Industrial Engineering background with an Executive MBA at IE Business School and Growth Marketing specialization from CXL Institute.
I particularly enjoy jobs and projects that combine analytical business strategy skills with creativity and innovation. I consider myself an expert in marketing strategy and my +20 years experience has given me the balance of maturity and willingness to take risks that senior positions require.
More details:
- Over 12 years at Procter&Gamble (P&G)
Marketing, Sales, Shopper and Customer Service positions in different categories in Spain and Portugal and channels including E-commerce.
Actions and results oriented, with strong strategic thinking capabilities, leadership of cross-functional teams, driving force of innovation and excelling in collaboration. More than 3 years leading multi brand campaigns and teams in Iberia under P&G brand.

- Over 8 years as Business advisor
Strategic and Marketing Consulting as freelance Advisor and as Senior consultant at Roland Berger.
Focus on helping different companies and sectors on strategy, marketing and sales needs including product and channel strategy, demand generation strategies, growth marketing plans and execution, communications and branding.

- Over 5 years as Director & Founder at Playbroks.com - Entrepreneurial project. Ideation and strategy definition of a new toy brand in Spain and Europe. Currently expanding to other markets.
Conceived and led design, production, marketing, commercialization in B2B, B2C/D2C and online marketplaces.

Skills: General Management | Business strategy | Marketing Strategy | Leadership | Collaboration | Analytics | E-commerce | Digital Marketing | Innovation | New Technologies | Multifunctional team leadership | Consulting | Entrepreneurship | Brand Management | Consumer and shopper understanding | Customer Journey | Digital Transformation | Creativity | Problem solving | Critical thinking | E-mail marketing | Digital strategy | Communications