Bo Gillesberg

I am an experienced B2B executive director and Board member situated in Copenhagen. I have established several world leading niche business companies and lead technological spin-outs from large companies (fueled by venture capital). I have strong academic background (MSc, PhD, Henley MBA/DBA, MIT entrepreneurship) and a 20+ years experience with startups (focussed on medical devices and materials science).

My life learning from in the startup business is: A customer will not choose your product because it is great. A customer will only adapt your product if it can solve his problem that has no satisfying solution. If you want success in the B2B Startup scene you will need to stop bragging and start listening. Your aim must to be the best speaker on radio WIIFM (What%27s In It For Me) - this is the only radio station a decision maker will tune in to. If you can understand your customers’ needs better than they do themselves, you can easily wipe out your competitors!

This journey to success is fun, though and challenging. I have a lot of experience in that game, and I am ready to share it as advisor or board member.