Bart Criel

I help B2B tech and tech‑enabled services turn good traction into disciplined, scalable growth. With a background in operations and IT, I’ve led process improvement and ERP workflows (Odoo), bridging business goals with pragmatic delivery. On advisory and board roles, I focus on three levers: clarify strategy and GTM, tighten operating cadence and metrics, and remove friction in systems and processes. The result is faster cycle times, higher PoC‑to‑deal conversion, and reliable execution.

I’m most effective with founder‑led companies from ±10 to 200 FTE that sell complex B2B solutions where compliance, integrations, or service delivery matter. Typical fits: B2B SaaS, fintech and invoicing, industrial or professional services, and companies working with public sector gateways. I bring PMO rigor, OKR discipline, and hands‑on support to build repeatable motions, strengthen partnerships, and harden finance and delivery processes—without adding bureaucracy. Calm under pressure, candid in feedback, and committed to measurable outcomes.