Barbara Toens, Dr., MBA

As a highly impactful C-level Marketing leader and Pricing executive with vast international experience in building brands and profitable growth, I bring special expertise and knowledge to a board. I have an outstanding record of driving top line profitability and profit generation through Pricing strategies and value communication. and bring a long term strategic vision to maximize brand value. I am an expert in turning brand power into pricing power. I have
vast leadership experience in digital transformation, scaling Marketing operations, with deep understanding of customer experience. In addition smart leverage of AI tools for efficiency gains, prompt engineering to enhance productivity and problem-solving, AI-based analytics to optimize customer targeting strategies.
With all that expertise and leadership experience I can provide strategic guidance and professional expertise in ensuring a company will deliver on it%27s mission and purpose. My skillset is especially valuable for B2B companies across a range of sectors.