Archita Fritz

Why Me?
Having had 20+ years experience in build vs. buy strategy planning and execution within large public and privately held companies I now bring that expertise to the the startup and scale up world to ensure that we have a higher return on investment and see the 90% startup failure rate reduce. The number one reason for these failures is a lack of product market fit. My goal through my advisement and board roles it to change that statistic to ensure there is rigor before going to market and building teams and organizations. Additionally, I am committed to changing the diversity landscape across VC and PE funding to support more under funded founders like women and women of color founders.

Companies that would most benefit:

1. VC and PE backed companies with strong growth goals and needs for market expansion would be ideal companies that would benefit from my experience. SME%27s seeking to pull in product marketing expertise, international expansion and workforce planning as they seek to grow from $10M - $25 to $50M - $100M will be most benefited from my expertise.

2. Pre-seed and seed VC backed portfolio startups looking to gain clarity on marketing opportunity, market and sales distribution focus would also benefit from my experience and expertise.