Anusha Sethuraman

Anusha Sethuraman is a seasoned marketing executive with 18+ years of experience in high-tech marketing. She’s survived an IPO (New Relic), and an acquisition (Xamarin->Microsoft), and served as VP of marketing at early-stage climate & AI startups leading them from Seed to Series B. She has an engineering and product marketing background, with experience across all marketing fields having run marketing at early-stage startups. She is skilled at taking unknown brands and making them well-known leaders in their space through a marketing-led growth model.

She is currently the founder of Once Upon a Clime, a climate tech & AI storytelling & marketing firm. She works with climate tech & AI startups and nonprofits to help develop their stories and brands. To enhance her climate knowledge, she became a Terra.do Fellow in 2021.

Once Upon A Clime provides various services including marketing strategy development, messaging & positioning, website structure & copy development, content strategy development, content writing, and marketing foundations for early-stage startups.