Antti Kangaslahti

I%27m a Customer Experience Advisor (CX) with a proven track record of helping businesses design products and experiences that create authentic connections and lasting loyalty. My unique approach combines strategic thinking with practical execution – using  %22Maalaisjärki”, Finnish countryside intelligence, to uncover what truly matters to audiences and translate those insights into innovative experiences that drive actionable growth strategies.

What makes me an exceptional advisor and board member:

- I thrive at the intersection of strategy and execution, getting under the skin of business challenges quickly to deliver concrete solutions, not just theoretical frameworks
- My diverse experience from 15+ years in London creative agencies, where I have worked across FMCG, technology, finance, telecoms, and both B2C and B2B gives me broad perspective to guide companies through market expansion and transformation
- I%27m a collaborative leader and a facilitator who can help unite cross-functional teams and motivate stakeholders
- I bring a customer-first mindset that helps companies stay focused on real human needs while driving business results

Companies that would benefit most from my expertise:

- Early-stage startups scaling globally who need to establish strong customer-centric foundations quickly in the experience they offer
- Established businesses undergoing digital transformation, brand refresh or entering new markets
- Organizations looking to enhance their customer experience strategy and competitive positioning
- Companies seeking to build stronger brand loyalty and authentic customer connections
- Companies looking to find a way to leverage technology and AI to scale up and create a more seamless experience

I help businesses grow globally by ensuring their customer experience strategy becomes their competitive advantage.