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About
Top keywords:
- International growth
- Brand development
- Category management
- International procurement
- Strategy
- Leadership and people
I%27m an enthusiastic strategic business developer. I%27m an experienced member of executive teams and no stranger to building business strategies. I%27ve built and developed multiple successful brands that have become true household names in their field. I%27ve been a crucial part of building Musti Group to the size it is today and was involved in listing the company to Nasdaq Helsinki Spring 2020. Retail, service development, product management and strategic go to market actions, are my biggest strenghts especially in the Northern markets. I%27m experienced in procurement and for example importing from Asia.
I%27m at my best when a company needs a clear path for more efficient expansion and is on a growth path to the next level.
References:
%22I had the pleasure to work closely with Annika in the commercial management team at Musti group for two years. Annika is one of the greatest team leaders with a never ending passion to develope herself, the business and her team to the next level. She has a steady experiment from a constantly changing environment and a great tolerance for pressure and uncertainty. Her respectable career in the pet industry and experience in a fast growing retail chain makes her one of the professionals in my network I respect the most. I would recommend her in a challenging management position in a start up company or any company with ambitious growth and development targets.%22
-Päivi Itkonen-Melartin, Director Stockmann
%22Annika is determinated, driven, result oriented, and she is very skilled understanding quickly the big picture, and the underlying business logics. She never gives up, and she is always willing to take the one extra mile to reach the targets, when it’s needed.
She is at her best in a strategic role, building, developing and repositioning brands. The brands she has built in Musti Group are best in class, and she has show’n true talent, when leading these projects together with her team.
She has excellent business acumen, and customer is always the center of her thinking. She quickly understand the true motives of customer shopping behaviours and she is capable of solving customer’s problems and adding true value to the customer, as a brand developer.%22
-Elli Holappa, CEO Jungle Juice Bar
- International growth
- Brand development
- Category management
- International procurement
- Strategy
- Leadership and people
I%27m an enthusiastic strategic business developer. I%27m an experienced member of executive teams and no stranger to building business strategies. I%27ve built and developed multiple successful brands that have become true household names in their field. I%27ve been a crucial part of building Musti Group to the size it is today and was involved in listing the company to Nasdaq Helsinki Spring 2020. Retail, service development, product management and strategic go to market actions, are my biggest strenghts especially in the Northern markets. I%27m experienced in procurement and for example importing from Asia.
I%27m at my best when a company needs a clear path for more efficient expansion and is on a growth path to the next level.
References:
%22I had the pleasure to work closely with Annika in the commercial management team at Musti group for two years. Annika is one of the greatest team leaders with a never ending passion to develope herself, the business and her team to the next level. She has a steady experiment from a constantly changing environment and a great tolerance for pressure and uncertainty. Her respectable career in the pet industry and experience in a fast growing retail chain makes her one of the professionals in my network I respect the most. I would recommend her in a challenging management position in a start up company or any company with ambitious growth and development targets.%22
-Päivi Itkonen-Melartin, Director Stockmann
%22Annika is determinated, driven, result oriented, and she is very skilled understanding quickly the big picture, and the underlying business logics. She never gives up, and she is always willing to take the one extra mile to reach the targets, when it’s needed.
She is at her best in a strategic role, building, developing and repositioning brands. The brands she has built in Musti Group are best in class, and she has show’n true talent, when leading these projects together with her team.
She has excellent business acumen, and customer is always the center of her thinking. She quickly understand the true motives of customer shopping behaviours and she is capable of solving customer’s problems and adding true value to the customer, as a brand developer.%22
-Elli Holappa, CEO Jungle Juice Bar
