Anniina Brusi

With more than 20 years of leadership experience across fintech, banking, logistics, FMCG, and consumer businesses, I bring a strong combination of commercial growth expertise, operational leadership, and hands-on transformation experience to advisor and board roles. I currently serve as a Board Member in a FIN-FSA regulated fintech company and have completed the HHJ Certified Board Member qualification, giving me solid understanding of governance, compliance, and strategic decision-making in regulated environments.

What makes me a strong advisor and board member is my ability to combine strategic thinking with execution. I have led commercial turnarounds, built new business models, scaled growth organizations, and improved profitability in both mature companies and growth-stage businesses. I’m used to operating in highly competitive and challenging market environments where growth requires both resilience and innovation. My background includes leading large P&Ls, building high-performing teams, driving digital transformation, and creating customer-centric commercial strategies across the Nordics.

I’m particularly valuable for companies that are:

scaling or entering a new growth phase
strengthening commercial performance and go-to-market execution
going through transformation or turnaround situations
building partnerships, digital business models, or SaaS capabilities
operating in regulated industries such as fintech, banking, payments, or insurance
looking for stronger customer focus, commercial innovation, and modern leadership culture

I bring energetic, people-centric, and forward-looking leadership to board work, while also challenging management constructively and supporting long-term value creation.