Anna Söderholm

With over 15 years as investor, I bring extensive experience in business development in innovative and scalable technology-based startups at pre-seed and seed stage, which includes:
Go To Market planning, sales and marketing strategy,
Customer analysis,
Industry analysis, market analysis, and competitive analysis,
Analysis of scalable business models and pricing models,
IP strategies,
Technical/product roadmaps,
Financial modeling and forecasting,
Company valuation,
Capital acquisition strategy,
Analysis of entry barriers, lock-in effects, and sustainable competitive advantages,
Clarifying the problem and the benefit of the solution, customer value, and uniqueness,
SWOT analyses,
Formulation of KPIs and OKRs for business and goal tracking,
Structuring of boards, management teams, and operational teams.

I%27m an experienced early-stage investor with over 15 years of expertise in investing, building, and scaling innovative technology-based early-stage ventures at pre-seed and seed stage. I am actively involved in all aspects of the investment process, from deal sourcing to exit, including analyzing new ventures, conducting due diligence, negotiating deal terms, and providing strategic direction and business development as part of board work.

I also have a big network of investors and entrepreneurs.

Scalable startups att pre-seed and seed stage would most benefit from my expertise.