Anna Firlej

I bring a combination of strategic perspective, operational experience and calm decision-making in moments of change. Over the past 17+ years I’ve worked in leadership roles across technology and marketplace businesses, often in situations where companies were scaling, entering new markets or going through transformation.

What I tend to contribute at board or advisory level is helping leadership teams slow down complex discussions and see the real trade-offs behind growth decisions — connecting strategy with organisational readiness, governance and long-term consequences.

I’m particularly useful for companies that are scaling internationally, building digital platforms or navigating significant change — where the challenge is not only growth, but making the right strategic decisions while keeping the organisation aligned and resilient.