Angela Beresford

I specialise in making the complex simple: storytelling, particularly around use of data and analytics, and how they drive business growth. I can advise on data-based marketing and media strategy, and am particularly interested in supporting new business pitches, where many companies struggle to find sufficient personnel. I have developed strategies for winning pitches working with agencies, to ensure efficient use of the limited time available, and to ensure that teams are not distracted from their other responsibilities. I have held places on the board in previous roles and am confident in taking a helicopter view, and in making decisions.