Angel Alvarez Cuesta

I bring over 20 years of experience building, scaling and transforming consumer businesses across telecommunications, technology and financial services. As CCO of DIGI Spain, I helped scale the company from 0.5 million to 8.2 million customers and built a 4,000-person commercial organisation. I subsequently led Vodafone Spain’s €2.1 billion Consumer Business Unit, with end-to-end responsibility for P&L, strategy, growth, customer experience, marketing, sales, product and operations.

As an advisor or board member, I combine the entrepreneurial mindset of a challenger with the governance, strategic discipline and execution experience of a large corporation. I am particularly valuable to technology-enabled consumer businesses, telecoms, digital infrastructure, fintech and service companies seeking to scale, transform their commercial model, improve customer value or enter Spain and other international markets. I help management teams turn strategy into measurable growth while providing constructive challenge, practical guidance and a clear focus on value creation.