Andrew Soteriou

With over 20 years’ experience leading commercial strategy and growth for top consumer brands and startups, I bring a unique blend of entrepreneurial roots and global executive expertise to the boardroom. I’ve helped executive teams at companies like Coca-Cola, Unilever, Aviva and Achmea create high-performing cultures and deliver +20X returns by integrating advanced analytics, technology, and agile ways of working. As co-founder of Fifth P, Europe’s leading challenger strategy consultancy, I’ve built ventures, scaled revenue growth functions, and advised on innovation across sectors-from AI to mobility and healthcare.

I’m passionate about empowering organisations to thrive in volatile markets by balancing smart growth with human agency/ cognition. How is your board currently tackling the challenges of growth and transformation? I’d welcome the chance to discuss how my experience could help you build an high impact, customer-centric culture for lasting success.