Andreea Munteanu

I am an international FMCG executive with 15+ years of experience building premium consumer brands across multiple European markets. As Marketing Director for Benelux at Pernod Ricard, I lead strategic growth initiatives, portfolio development, innovation launches, and cross-functional teams in a dynamic, competitive environment.

I enjoy helping companies translate ambitious ideas into practical growth strategies. My strengths lie in consumer-centric thinking, brand and portfolio strategy, go-to-market execution, commercial decision-making, and building high-performing teams. I bring an analytical mindset combined with a pragmatic approach, challenging assumptions while keeping the focus on delivering sustainable business results.

I believe an effective advisor should not only provide strategic guidance but also act as a trusted sounding board for founders and leadership teams. I value open dialogue, constructive challenge, and collaborative problem-solving, drawing on experience working across different markets, cultures, and business environments.

I can add the most value to consumer goods, food & beverage, retail, lifestyle, and D2C businesses, particularly those looking to strengthen their brand positioning, accelerate growth, expand into new markets, launch innovations, or scale their commercial capabilities.