Andreas Liffgarden

MusicTech executive, angel investor & entrepreneur. 20+ years of experience in digital innovation, transformation and business development, company growth and building solid people cultures.

SOME ACHIEVMENTS
- Built the Business Development for Spotify 2008-2013 and created 20% of top-line revenues from partnerships.
- Built B2B music streaming company with Spotify as an investor. It is now transforming music in retail and hospitality from CDs to streaming and vigorous growth (+10M$) and solid LTV/CAC.
- Turned around legacy hardware music instrument company by transforming culture, creating a digital strategy and outsourcing production. All while maintaining profit margins and growing top-line revenue.

ROLES THAT I LIKE: Senior leader, CEO, Board member, Advisor, Founder, Business Developer

INDUSTRIES
Music Tech, streaming, music industry, Internet & Telecom, Media & Entertainment.

SKILLS
Team management, people culture, product management, digital innovation & strategy, company growth from earlier stages to IPO, analytical & data-driven. Like DIBB (Data > Insights > Beliefs > Bets) and insight-driven methodologies.

MY CHARACTERISTICS
Embraces change, not shy of challenges, transformations and difficult situations. %22Can-do-attitude%22 and getting-hands-dirty. Promotor of open communication and transparency. Believe teams can conquer anything if they do it together.