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About
I am an accredited Board Director and advisor for founder‑led companies or small private companies, from $3M to over $100M in revenue, where I:
- Turn founder strategy into disciplined execution with clear priorities, ownership, and operating rhythms.
- Align sales, marketing, operations, finance, and product around a single plan and shared metrics.
- Build accountability systems, dashboards, and meeting cadences that keep teams focused and moving.
- Drive EBITDA and margin improvement through portfolio focus, channel strategy, and cost discipline.
Recent work has included:
- Fractional COO / Integrator for founder‑led brands – I stepped in as second‑in‑command to translate vision into a single operating plan, aligned leadership around one set of priorities, and installed weekly execution rhythms that improved focus, accountability, and speed of decision‑making.
- US launch of an international consumer brand – I built the US operation, creating the go‑to‑market, team, and operating infrastructure, doubled e‑commerce revenue, tripled Amazon sell‑through, and improved margins within the first year.
- P&L and margin transformation – I led SKU and portfolio focus work similar to Belkin’s business transformation, driving a 9‑point EBITDA improvement and a 60% SKU reduction while maintaining innovation and international growth.
Best fit: founder‑led and private businesses that are scaling in consumer, retail, and technology, or entering the North America market that need a trusted Advisor to convert vision into execution, alignment, and scalable growth.
- Turn founder strategy into disciplined execution with clear priorities, ownership, and operating rhythms.
- Align sales, marketing, operations, finance, and product around a single plan and shared metrics.
- Build accountability systems, dashboards, and meeting cadences that keep teams focused and moving.
- Drive EBITDA and margin improvement through portfolio focus, channel strategy, and cost discipline.
Recent work has included:
- Fractional COO / Integrator for founder‑led brands – I stepped in as second‑in‑command to translate vision into a single operating plan, aligned leadership around one set of priorities, and installed weekly execution rhythms that improved focus, accountability, and speed of decision‑making.
- US launch of an international consumer brand – I built the US operation, creating the go‑to‑market, team, and operating infrastructure, doubled e‑commerce revenue, tripled Amazon sell‑through, and improved margins within the first year.
- P&L and margin transformation – I led SKU and portfolio focus work similar to Belkin’s business transformation, driving a 9‑point EBITDA improvement and a 60% SKU reduction while maintaining innovation and international growth.
Best fit: founder‑led and private businesses that are scaling in consumer, retail, and technology, or entering the North America market that need a trusted Advisor to convert vision into execution, alignment, and scalable growth.
Advisory experience
Ana Hory, M.B.A. is an advisor and board member based in United States, specialising in Consumer Goods. They have advisor or board member experience with Startup in the Women Wellness space, Vitavate and Enlucem. They speak English, Portuguese and Spanish. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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