Alastair Bruce

Accomplished multidisciplinary business leader with extensive international experience (Europe, USA, Africa) of strategy, sales & growth challenges in diverse commercial and technology fields. Strong track record of success at both highly professional, complex global corporations and in dynamic, entrepreneurial business environments (€ 3bn turnover to early stage startup). Results-orientated leader with 30+ years of experience in developing high performance teams (up to 645 people). Deep expertise (B2B & B2C) in digital transformation, e-commerce, B2B sales (Enterprise to SaaS), review platforms, marketing strategy and consumer brands.

Comprehensive executive perspective enhanced via non-executive advisory board roles held at a global, multi-category, branded business (Melitta Group) and as Treasurer at a German national trade association (BdVM), which he co-founded. 15+ years of experience in various boards.

A strong commercial, customer and brand focus and extensive experience as an executive allows me to contribute strongly as a board member/advisor. My approach is structured, analytical and results-orientated. I identify patterns, make connections and enable growth. B2C and B2B businesses with a hybrid (physical/digital) presence and an international brand footprint would benefit most from leveraging my expertise.

2025 INSEAD International Directors Programme
2025 Nurole Pathway to the Boardroom Programme
2024 Peter May Family Business Board Member Certification
2020 Stanford GSB Business Leadership Series
2010 Center for Creative Leadership, Google Leadership Lab