Alasdair Pettigrew

I am a Board Advisor and Business Scale-Up Specialist, expert in innovating and implementing commercial business strategies for high-growth technology organisations to drive sustainable growth. My value proposition includes: directing complex business and sales process analysis in fast-moving environments to achieve high-impact business transformations; addressing critical technology issues to deliver bespoke people, process and tech solutions that ensure sustainability; leveraging both corporate and entrepreneurial sales leadership experience to clearly define and communicate targeted value propositions aligned to client requirements; and nurturing collaborative key stakeholder relationships across the entire organisation to motivate and win buy-in to the change agenda.