Adrijana Daragon

Most B2B tech scale-ups hit a wall when founder-led marketing or fragmented efforts stall growth. I step in as your embedded fractional CMO — hands-on, strategic, and focused on execution that drives real results.




With 15+ years of experience in SaaS, deep tech, and consumer goods — including global brands like Procter & Gamble, Unilever, and Coty — I bring enterprise-level marketing to startups ready to scale. I don’t just advise — I embed in your team, lead from within, and deliver measurable impact.




🔗 http://admarketingstrategy.com/




What I Deliver (Backed by Results):




Fractional CMO Leadership: Embedded in your team, I provide senior marketing leadership aligned with your growth stage.
→ Example: Doubled inbound leads in 90 days for a Swiss SaaS company through messaging revamp and campaign focus.




Go-To-Market Strategy: I build and execute roadmaps from market validation to launch.
→ Example: Developed a GTM strategy that led to a 30% increase in trial-to-paid conversions within 6 weeks.




AI-Enabled Growth Marketing: I leverage AI tools for targeting, content, and performance tracking — without the fluff.
→ Example: Cut campaign planning time by 50% using AI-assisted segmentation and creative testing.




Brand & Positioning: Clarify your value proposition and stand out in crowded markets.
→ Example: Repositioned a B2B tech brand, increasing qualified traffic by 78% in 3 months.




Demand Gen & Automation: I implement scalable digital marketing systems that drive qualified leads and retention.
→ Example: Implemented marketing automation that saved 20+ hours/month and improved MQL quality.




Let’s connect if you’re a founder or operator ready to scale your marketing with clarity and impact.