Johnny K Federley

Character & Roles
Today Marketing Director at Software Developer and IT Consultant firm Riada AB/Riada Development AB (Atlassian Platinum Solution Partner) with customers such as Spotify, Disney, Intel and Porsche. Responsible for marketing team covering strategy and operational parts on global scale (events, campaigns, search, communications, press, partner program and business development).

MTG Sweden
Earlier consultant marketing manager at MTG Sweden with focus on TV as well as Play channels for TV3, TV6, TV8 and TV10. Project lead on TV productions targeting broad groups A15-49 in commercial share. Handling marketing plans, media buy strategy and plans as well as trailer production. Digital strategist and project lead on AFP- projects as well (for Bauhaus and McDonald ś among others).

Board Member RFSL Insamlingsstiftelsen
Board member and responsible for digital strategy with focus on fundraising and creative partnerships.

Board Member Paintex
Board member and responsible for digital innovation as well as brand experience.

Coca-Cola Enterprises Sweden
Earlier also accountable for digital strategy direction and innovation at Coca- Cola Enterprises, tailoring, integrating and executing digital shopper marketing plans with customers & shoppers based on local business objectives to drive growth, shopper behavior, connection & loyalty. Overall experienced and digitally savvy marketer/PR personality with high business/sales focus as well as long traditional experience: print, online, TV advertising.

Speaker
Experience as board member and appreciated as speaker at marketing events (Marketing Kingdom in Belgrade as well as Berlin and Moscow).

Employments in detail
Available upon request.