John Franklin

I am Assistant Professor of Marketing at St. Catherine University and have extensive experience in marketing and strategy, in particular in new product launch, go-to-market strategy and value proposition development. I have consulted with companies in the Food and Beverage, Digital Pharma, White Goods, Agriculture Services and Advertising industries.

I have been called on by hedge fund managers, risk managers and blue-chip consulting companies for my perspective on the landscape and market opportunities for several industries; some of these advisory roles have been managed via Gerson Lehrman Group or Coleman Research. I have also acted as a teaching assistant and mentor for post-graduate (master%27s level) students on marketing and branding projects.