Kristian Lundgren

Result driven leader and advisor with +20 years of experience from leading positions within e-commerce, marketing, digital sales, business development and transformation. Solid track record in scaling up digital business and driving profitable growth through well executed strategies in fast-paced environments.

Passionate about helping startups, SMEs and large companies transform and improve their commercial operations, reach their set goals and increase business value.

Thrives on new challenging assignments and has a proven ability to assemble, lead and coach high performance teams and deliver on stretched targets. Has an entreprenurial mindset and strongly believe in a data driven, customer centric and people oriented approach to strategy, development and daily execution.

Key areas of expertise:

➡️E-commerce and digital business
➡️Scale up and profitable growth
➡️Digital marketing and sales
➡️Brand building and communication
➡️Strategy, business development and transformation
➡️Expansion and go-to-market
➡️P&L, budget management, KPIs and reporting
➡️Media strategy, media buying and marketing effectiviness
➡️M&A, due diligence and investment management
➡️Procurement, deal negotiaton and agency and partnership management
➡️Omnichannel, martech, CRM and CX
➡️People management and team leadership
➡️Project lead, cross functional leadership and change management


Industries: Internet / e-commerce / retail / fashion / clothes / insurance / motor insurance / health insurance / commercial insurance / media / entertainment / sports & venue tickets / online gaming / betting, casino & lottery / baby care products / professional services / management consulting