Richard Baker LION

Busines mentor for 6 years for in excess of 150 business owners and managing directors. All aspects of running a business are examined with the managing director in the mentoring and coaching process, including:

- Who is the target market and why?
- How does the company best serve the needs of that target market?
- What are it%27s competitive advantages?
- Long and short term goals of the company, what is it%27s stratgey to achive these goals?
- How are business processes matched to efficiently and effectively meet the goals of the company? If not, what processes need to be changed?
- Continuously test measure and evaluate progress, including test marketing

Previously spent 5 years running other successful businesses of my own making
Previous to that extensive managerial experience in Lombard Asset Finance, part of Natwest and latterly RBS banking group