DataTech and SportsTech scale-up looking advisors in Sponsorships

This DataTech and SportsTech scale-up provides a platform which allows to measure and boost sponsorship ROI through secure, GDPR-compliant data collaboration.

Sports clubs, events, and rights holders can now allow sponsors to leverage their first-party data to measure overlap in the CRM systems and track how many fans or visitors become customers all without sharing or exposing any of the underlying data.

The platform also enables targeted digital advertising, like loyalty campaigns for existing customers or acquisition campaigns for new ones. For example, the platform matches, in a secure way, data from a football club and a sponsor to measure fan-to-customer conversion over time but also to target them with loyalty or acquisition campaigns in digital advertising.