Jesús Díaz-Sarabia Cramazou

Results-driven, entrepreneurial executive with 20+ years%27 of hands-on management experience, driving multi-billion USD sales and P&L ownership in eCommerce, Retail, and Logistics sectors and consistently delivering outstanding results in diverse markets across Europe Asia and the Middle East.

Fluent in six negotiation-level languages. As Alibaba’s EVP of SEA Operations, led +1bn items/year fulfilment and delivery operations; built and managed the SEA network of Fulfillment Centers, Sorting Centers and Delivery hubs, including 200+ facilities (20+ Automated FCs, 11 Sortation centres) in 7 countries with +5bn USD operational P&L. During my first commercial role I drove +120% growth to $1.2bn Sales and P&L in Category Management, +53% Seller acquisition YoY. Known for building and developing high-performing cross-functional teams (Led 25k+ FTEs).

As COO at Cenomi in KSA, I led pivotal partnerships for eCommerce, including collaboration with Inditex brands and the Trendyol joint venture, culminating in off-site meetings in Spain and Turkey.

✓ Defined Strategy, and expansion for KSA, MENA (Incl. BPOs, Fleet, Delivery stations and own automated FC (80k sqm
ready to implement (construction/land acquisition/automation)
✓ Built Omnichannel strategy including Fulfillment from store (1,500+ stores, 65 brands), replenishment, returns, PUDOs
✓ Built/led high-performing, Ops team ready to launch by Dec 2022; Procured BPO; Built in-house delivery team & 3PL
delivery; built Fulfillment Center (FC) / Sorting Center for 100k items and 10k daily parcels
✓ Built/led 1st Product Operations team. Defined Ops systems, System Architecture, and MVP strategy. Established cross-functional
product reviews; Built Lite WMS (through ex-team members); Achieved one-month go-live readiness
✓ Engaged directly with the CEO of Inditex International and the CEO of Alibaba International to negotiate and solidify partnerships. Developed comprehensive business cases, strategies, and operating models to onboard major brands and successfully closed the largest deal in the region with Trendyol.

Proven track record in Large-Scale Transformation, P&L Management, Restructuring and Team Coaching. Outstanding adaptability and international, cross-functional Leadership capabilities, Passionate about influencing others in fast-paced environments. Strong numeric and analytical skills; Expert in Operational Efficiency, Sales growth, Cost Containment and Seller/Partnerships acquisition, Omnichannel strategy, Negotiation, Product design and overall a passion for efficient Problem-Solving