Nina Asunmaa

I have 15years of extensive end to end marketing experience from global campaign creation and planning to campaign implementation on a local market level. Also from a product launch programs, processes, creating consumer value propositions and key selling points as well as working with sales and local markets to bring new product sell-in and ensuring best in class product marketing.

In all my roles, I have worked in digital marketing, it is very close to my heart, even a passion of mine. I follow social media channels closely and participate in one way or the other in several of them. I have a lot of experience working with bloggers and influencers but especially my competence is in creating company guidelines and strategy for social media, mobile marketing, SEM, Direct Marketing and CRM as well as other digital aspects. I have managed blogs both for work as well as personally hosted a cooking blog.

Previously in my global marketing creation roles I have been involved in overall digital campaign creation and strategy and had great visibility in the different levels of digital know-how in different areas of the world. I created global digital strategies for local markets to utilize when working with agencies. Then later in my local role I have had the pleasure of working on the whole 360 campaigns, from print and TV, co-op marketing, to digital and social. Also creating the same campaign for different markets, with different budgets, gives me a good understanding of flexibility that is needed for marketing in a global company.